A unique booth designed for Elbit Systems at the AOC 2025 exhibition in Rome. The concept features an asymmetric structure with sharp lines, slanted volumes, integrated LED lighting, and bold color contrast. The booth stood out across the exhibition hall – eye-catching from every angle and creating a sense of movement even when standing still. Every element, from the architectural form to the visual language, was crafted to deliver a clear, precise, and memorable spatial experience.